By regularly posting to your blog, it can realistically achieve this result for you, which a standard website might not. The SEO benefits of a blog are enormous! The deference between a normal website and a blog is that most websites usually only have a few pages of content, so they are limited to a number of words per page, and many of these words may not directly benefit your rankings on the search engines. Also, most websites are rarely updated or added to, and if Google doesn’t see regular things happening to your website they will begin to push it down in relevance to websites that regularly refresh and add the related content on their site. Adding a blog means that you have the opportunity to add fresh keyword-rich content that you want to rank for in the search results, and you are giving Google fresh content to entice them to boost you up the ladder. Blog software such as WordPress is designed for news releases, so if set up correctly , it is possible to literally see your new content on the first page of Google within a matter of a few minutes. And if your content is good you can easily remain on the top of Google’s first page for months. You won’t even get this kind of result with paid search engine optimisation on a standard site!

There are a few things to keep in mind when blogging with WordPress:

Make sure you add the SEO tools into your blog for maximum results.

The ones I recommend are:

Ultimate SEO
The ultimate all in one SEO plugin, which helps create your keywords, metatags, and much more.

Google XML Image Map
The Google map lists all the images within your website and creates a map which Google then read. This helps them determine placement for your listing.

Google XMP Sitemap
The Google XML sitemap is probably the most important single tool for any website that wants to be found on the search engines. The sitemap lays out a structure of your website or blog so that Google can follow through all the links.

Every time a new page is added, deleted or moved or even renamed, Google will be notified and the changes placed on the search engines.

Always make sure you have your Permalinks set up correctly.
Permalinks turn the standard WordPress coded page names into search engine friendly text strings. (Have a look at the name of this page you are reading for an example of what I mean.

1 Click  Retweet
The 1 Click plugin is designed to work with LinksAlpha.
LinksAlpha is a free online service which will automatically post every blog post on your blog to your linked Facebook,Twitter and many other social media bookmarking networks, so each time you add a new message you spread your post much further. When writing your blogposts/articles, make sure you add approximately 5 to 10 major related keywords to each average length page.

The more non-related keywords you add the more you will weaken your keyword density.

Try adding longer phrases (called ‘long tail keywords’ as this can help you rank well. The longer the keyphrase gets, the fewer instances of it will be indexed in the search engines, giving you a prime position at the top.

Always make sure you have a title that is similar to what people would be entering into a Google search. The closer you are to specific searches, the closer you will be to attracting your target audience instead of just random searches.

When adding images always name them related to the product. Blog images pick up very well in Google Images, and provide a direct link back to your webpage. Also ensure you have ‘tagged’ your image in WordPress. remember, the more density your overall pages have the better Google can precisely list you.

Tags in WordPress are similar to keywords, and create additional pages for you in the sitemap, interlinking related pages within your website through common shared tags. This creates a roadmap for Google to drive through and work out where they should place you but also how relevant your site is to them. If they love you they will put you to the top.

There is no real hard work to getting a top listing on Google. Without you Google have no business, so they really have made it as easy as possible, if you make it easy for them to work with your content.
 

Avoid Duplicate Content

The one downfall of blogging is that many bloggers tend to get lazy. No one likes having to try and write interesting content all the time, so many bloggers use someone else’s content they have found or purchased and add it to their own blog.

This is called ‘Duplicate Content’, and Google HATE it! It is the aim for all major search engines to try and provide original content throughout their searches so people don’t keep finding the same content over and over again.

Google have a system so that whoever had the content first gets the top spot, and others are either pushed down or pushes right off the search engines altogether, so always use fresh content on your website or blog.

So before you rush off and build another website, think seriously about adding or building your website in a blog format. The extra traffic you will receive will have you wondering why you didn’t invest in it earlier!

Author: Chris Bourke or Devision Design and Web SEO Coach
Chris is also the author of Ultimate Cash Blog – How to make an income from blogging.

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavour. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

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Visit Web SEO Coach for more online business marketing tips – www.WebSEOCoach.com

There are a number of ways to accelerate the amount of traffic your website can achieve, such as search engine optimization, pay-per-click advertising.

But one sure fire way to drive traffic to your website or blog is by creating a ‘Link Wheel’.

A Link Wheel is a system created to generate a network of links pointing back to your main website, which create a higher page rank for your site as the search engines see your website as a popular site because you have a group of related and well keyworded sites and popular social bookmarking sites pointing back directly to you.

This may all sound a little complex, so I have created some simple graphics to show you the 4 simple steps to creating a Link Wheel formula that will hopefully drive massive amounts of traffic to your website in no time.

To successfully create a Link Wheel as shown below does take some time and patience. It’s not a fast process, but as they say, there is no quick way to ultimate success, but hopefully this will help you understand and speed up the process of creating your Link Wheel.

Step 1
Once you have your website up and running, search engine optimized and submitted to the search engines, you need to create a series of 8 microsites.
These microsites work best if they have their own domain names that relate to the content of the master website.
For example, if your main website sells car parts for classic cars and your domain name is your business name, then purchase 8 domain names relating to this, such as classiccarparts.com, uniqueautoparts.com, classicpartsforcars.com…you get the idea!
You can buy the domain names fairly cheaply at Godaddy.com for around $11 a domain name.
You also need to now create the 8 microsites. The easiest way to do this is using WordPress, but if you are not a web guru and have no idea how to install WordPress there is a couple of solutions.

Solution 1. Since you need to host 8 websites, the easiest way to set up your blogs is to purchase a hosting account with Hostgator. Hostgator’s cpanel allows you to simply click a button and the WordPress blog is created for you. No mucking around setting up databases, etc. It is done for you in less than a few minutes!
And as you need to set up 8 sites you obviously need them hosted. Rather than paying a hosting account for each site which could cost a thousand dollars or so, Hostgator allows you to purchase the one account for around $8 per month, which you can then split into 8 (or more) sites for no extra cost!

Solution 2. If you already have a hosted account you can go to Fiverr.com and have someone set up your WordPress account for $5 per site. You can sit back and relax and someone will do it all for you!

Make sure each microsite links back to the main website. This starts building your link structure, making it easy for the search engines to list you.

NOTE: Don’t add links FROM your main site to the microsites, only from the microsites TO the main site. This prevents the search engines from busting you for possibly spamming their search engines and earning you a blacklisting.

So once you have your main site and 8 microsites set up, each with their own domain, it should look something like this:

Step 2.
Now you need to add content to the sites in order for them to be also picked up on the search engines.
Create about 4 pages for each of the 8 sites, and make sure the content on each page is keyword specific relating to your main product, and the pages are named well.
For example, titles for the pages such as car-parts-for-classic-cars.html
If you are using WordPress make sure you turn on the Permalink setting. this turns the page numbers into search engine friendly titles. See the setting example below and set your custom permalink on each wordpress site the same as this for best results:

Your Link Wheel should now look something like this below:

Each page doesn’t have to be a huge page of text and images. In fact just a couple of decent paragraphs of well written product-related content per page is all you need.
If you are not great at writing, don’t steal or copy content from other sites. The search engines could catch you for duplicate content and drop you from their searches. Again, go to Fiverr.com and you will find there are people willing to write the articles you require for $5 per article, or search content writers online and you will find cheap packages available.

Now add in a few internal links from related keywords in a few of the pages, pointing them back to each of the other microsites. try not to get two microsites pointing to each other or again Google may pick you up for spamming and your cover is blown! Follow my graphic below, which shows you the correct way of linking each of your sites for best results.

Step 3.
You’re almost there!
Now comes the real dynamic part to the process.
You want to get all your sites and pages listed on as many search engines and social bookmarking sites as you can.
The graphic below shows just a few of the most popular ones to link to. By linking to these will boost not only your page rank but it will attract other members to follow you and link through to your website.
Because many of these sites have so many people already listed on them they have a good page rank already. When you get all your microsites listed on them as well, this boosts up the page rank and popularity of each site, and in turn boosts your main website immediately.
Remember, the microsites aren’t designed to be selling anything, they are purely to generate traffic back to your main website through optimization and link building. Of course you can always add a banner on each microsite to promote and drive traffic to your main site.

Sites such as StumbleUpon and Hubpages work as their own microsites and social bookmarking sites, so you need to create accounts on each one for your pages. This can take a lot of time.
But an easier way is to go to OnlyWire or LinksAlpha and create one account which will post your pages to all these sites and more. You still have to create the initial accounts for each site, but it is all done through LinksAlpha and Onlywire, saving a lot of time.

You have now created your Link Wheel!
Now sit back and watch the traffic start rolling in to your website!

Author: Chris Bourke of WebSEOCoach and Devision Design Australia.
Chris is a graphic/web designer, affiliate marketer and SEO Coach from Australia

Follow on Twitter at twitter.com/webseocoach

You can pay an SEO ‘expert’ hundreds of dollars for a promise to get your website ranking at the top of the search engines, but really it’s not rocket science, and anyone can achieve the same success in a few steps and a little understanding.

Backlinks
Lets start with Backlinks. Backlinks are links on other websites which link directly back to your website.
It’s easy to swap links with other websites, but you don’t want just any links…you want ‘quality’ backlinks.

Both the popularity and the importance of your website is gauged by how many other website owners consider your website worth linking to, much of which is dependent upon how many sites link back to you.
This is done purely for Search Engine Optimization and getting Google to love your website, rewarding your website by giving it a high page ranking.

Sounds easy, right? Simply link to sites and you’ll get a good Google PR. Wrong!
Before you rush off and madly find sites to swap links with, there are a few rules to avoid bad links and only find the quality links. It’s the quality links that will turn Google in your favour.
Quality backlinks are links from sites with similar content to yours, and are also relevant to their (and your) domain name, the industry and products the website portrays.
From Google’s point-of-view, it’s all about relevancy and the success of your website, and website marketing.

The search engines calculate the keyword relevancy and keyword density for a website, and that figure is also based upon the percentage of related content found on either end of the links.
So for example, if your content is about travel, and the links on the other sites have nothing to do with travel than the link is considered not relevant and you will lose pagerank or be ignored by the search engine spiders.
So not only make sure your website is backlinking to other sites with relevant content, but also make sure they are also linking to other relevant sites, or it will have a ripple effect and drag your pagerank down as well.

It is extremely important for you to regularly check your links and keep track of which sites are linking back to you. If all the links are outbound and not reciprocated with a link back to you, the site on the other end will get all the traffic, and the pagerank.

There are number of tools which can help you with an automated process to check the links for you. I recommend Web CEO software, as it does a thorough fast job, and it can also find reciprocal links for you too, but you can find other good software by simply searching on Google for “verifying reciprocal links” (include the quotes around the text for best results), and you’ll get a list of tools you can use to check.

Anchor Text Backlinks
Another way of creating good backlinks is by using ‘anchor text’, which is actually a link on your own website, but set up correctly to add keyword relevancy, it can help greatly.
For instance, if you have some text that says ‘Click Here’, try changing it to ‘Cheap Travel tips, visit our website’, this uses the keywords which relate to your travel site, and if hyperlinked to a page with a similar title, the search engines will go crazy for it. Text added like this through your site is called ‘anchor text backlinks’.

Finding Reciprocal Sites
There are many ways to find great related sites to exchange with. As mentioned, I use Web CEO, but you can also do it manually by simply using Google, and typing in the particular keywords which relate to your website, and see which competitors come up first. Chances are part of the reason they are in the top spots on the first page of Google is due to their backlinks.
Visit the websites and see if you can contact their webmaster for a link exchange. Some will decline as they might be in direct competition to you so don’t take it personally.
You can improve your success in attracting links though by providing them with details of your current pagerank position, and also a title and description of your site which you’d like them to add, and of course tell them you have already added a link on your website for them. If they decline, simply remove the link from your site, but give them plenty of time to respond.

Author: Chris Bourke – WebSEOCoach.com and UltimateCashBlog.com
Chris is a web designer, search engine optimization pro, and internet marketer from Australia

Not only that, but to ensure people keep coming back to your website or blog you need to keep the content fresh and informative.

Now you can do this a few ways….The first is writing your own content, spending hours on end creating new content yourself, which is not only very tiring but unless you love writing content and have a good knowledge of how to search engine optimize your text as you write, you will probably get sick of this quickly and also still not get the results on the search engines, or the visitor numbers you’d like.

The reason most blogs fail within the first 8 months is due to lack of content being added, keeping the site ‘alive’.

The second way to quickly produce content for your website is with PLR articles.
PLR stands for Private Label Rights, and this is where content is already written about products or services which relate to your business or website and the author charges a small fee to give you the rights to republish the content on your own website. Sometimes the Rights to the articles even include you re-authoring the content and even naming yourself as the author of the article.
This can provide you with a lot of credibility on a particular subject and brand you as an expert in your particular field very quickly without having to go to the trouble of actually writing the article yourself.

Always make sure the content you add is not simply taken from someone else’s website. Always make sure you purchase the content and have the rights to use it otherwise you can be in big trouble for copyright infringement, which is a very serious crime, even online, and you could find youself in hot water!

Now, there is an upside and downside to using PLR content.. the upside is obviously it will save you hours of creating fresh content and save a lot of hassle if writing isn’t your strong point.
The downside though is that the content may already have been purchased by a number of people who are also using it on their own websites and blogs, which leads to the issue of duplicate content on the web.
Search engines (google in particular) are not fond of duplicate content and can penalize you for this method, dropping you from the search engines, which can be very hard to recover from.

The ideal solution is to sign up with a Private Label Rights article service which allows you to author the content with the articles you purchase and then edit them yourself so that they have been radically changed to be original content.
This still takes some time, but much quicker than writing the articles yourself, and the content will usually still be full of search engine ‘goodness’ to achieve a great ranking.
If the content is original you can also then submit to article directories such as ArticleCity.com or ArticleBase.com and add a signature link back to your website or blog which will generate a lot of traffic for you.
Article directory websites usually won’t post content if it is not original.

Some of the best PLR reference sites I recommend are Indigital Works and Mark Nathawani’s PLR & Resell Rights Warehouse.

Both offer high quality Private Label Rights to a huge selection of ebooks, and content specific articles for almost every possible niche, from making money online, diet and health, to even miniature trains!
You will be guaranteed to fine a pile of articles suited for your website and blog to really get your site ranking and attracting the visitor numbers you want.

A full list of articles available on each site are available before you sign up.

So grab your PLR content and start populating your website to success!

Author: Chris Bourke of Web SEO Coach
Chris is an Australian web designer, SEO expert and creator of the Ultimate Cash Blog System
Find out more at www.UltimatecashBlog.com

A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.

Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.

Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:

Create the listing on a notepad.
It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.

Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.

Create a link for the sitemap.
You wonít be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.

Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.

Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.

The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.

Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus thereís that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.

But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.

Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.

Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.

The good news is that search engines have figured this out,
and are now on guard for “spam” pages and sites that have
increased their rankings by artificial methods. When a
search engines tracks down such a site, that site is
demoted in ranking or completely removed from the search
engine’s index.

The bad news is that some high quality, completely
above-board sites are being mistaken for these web page
criminals. Your page may be in danger of being caught up in
the “spam” net and tossed from a search engine’s index,
even though you have done nothing to deserve such harsh
treatment. But there are things you can do – and things you
should be sure NOT to do – which will prevent this kind of
misperception.

Link popularity is mostly based on the quality of sites you
are linked to. Google pioneered this criteria for assigning
website ranking, and virtually all search engines on the
Internet now use it. There are legitimate ways to go about
increasing your link popularity, but at the same time, you
must be scrupulously careful about which sites you choose
to link to. Google frequently imposes penalties on sites
that have linked to other sites solely for the purpose of
artificially boosting their link popularity. They have
actually labeled these links “bad neighborhoods.”

You can raise a toast to the fact that you cannot be
penalized when a bad neighborhood links to your site;
penalty happens only when you are the one sending out the
link to a bad neighborhood. But you must check, and
double-check, all the links that are active on your links
page to make sure you haven’t linked to a bad neighborhood.

The first thing to check out is whether or not the pages
you have linked to have been penalized. The most direct way
to do this is to download the Google toolbar at
http://toolbar.google.com. You will then see that most
pages are given a “Pagerank” which is represented by a
sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the
scale. This is especially important when the scale is
completely gray. It is more than likely that these pages
have been penalized. If you are linked to these pages, you
may catch their penalty, and like the flu, it may be
difficult to recover from the infection.

There is no need to be afraid of linking to sites whose
scale shows only a tiny sliver of green on their scale.
These sites have not been penalized, and their links may
grow in value and popularity. However, do make sure that
you closely monitor these kind of links to ascertain that
at some point they do not sustain a penalty once you have
linked up to them from your links page.

Another evil trick that illicit webmasters use to
artificially boost their link popularity is the use of
hidden text. Search engines usually use the words on web
pages as a factor in forming their rankings, which means
that if the text on your page contains your keywords, you
have more of an opportunity to increase your search engine
ranking than a page that does not contain text inclusive of
keywords.

Some webmasters have gotten around this formula by hiding
their keywords in such a way so that they are invisible to
any visitors to their site. For example, they have used the
keywords but made them the same color as the background
color of the page, such as a plethora of white keywords on
a white background. You cannot see these words with the
human eye – but the eye of search engine spider can spot
them easily! A spider is the program search engines use to
index web pages, and when it sees these invisible words, it
goes back and boosts that page’s link ranking.

Webmasters may be brilliant and sometimes devious, but
search engines have figured these tricks out. As soon as a
search engine perceive the use of hidden text – splat! the
page is penalized.

The downside of this is that sometimes the spider is a bit
overzealous and will penalize a page by mistake. For
example, if the background color of your page is gray, and
you have placed gray text inside a black box, the spider
will only take note of the gray text and assume you are
employing hidden text. To avoid any risk of false penalty,
simply direct your webmaster not to assign the same color
to text as the background color of the page – ever!

Another potential problem that can result in a penalty is
called “keyword stuffing.” It is important to have your
keywords appear in the text on your page, but sometimes you
can go a little overboard in your enthusiasm to please
those spiders. A search engine uses what is called
“Keyphrase Density” to determine if a site is trying to
artificially boost their ranking. This is the ratio of
keywords to the rest of the words on the page. Search
engines assign a limit to the number of times you can use a
keyword before it decides you have overdone it and
penalizes your site.

This ratio is quite high, so it is difficult to surpass
without sounding as if you are stuttering – unless your
keyword is part of your company name. If this is the case,
it is easy for keyword density to soar. So, if your keyword
is “renters insurance,” be sure you don’t use this phrase
in every sentence. Carefully edit the text on your site so
that the copy flows naturally and the keyword is not
repeated incessantly. A good rule of thumb is your keyword
should never appear in more than half the sentences on the
page.

The final potential risk factor is known as “cloaking.” To
those of you who are diligent Trekkies, this concept should
be easy to understand. For the rest of you?cloaking is when
the server directs a visitor to one page and a search
engine spider to a different page. The page the spider sees
is “cloaked” because it is invisible to regular traffic,
and deliberately set-up to raise the site’s search engine
ranking. A cloaked page tries to feed the spider everything
it needs to rocket that page’s ranking to the top of the
list.

It is natural that search engines have responded to this
act of deception with extreme enmity, imposing steep
penalties on these sites. The problem on your end is that
sometimes pages are cloaked for legitimate reasons, such as
prevention against the theft of code, often referred to as
“pagejacking.” This kind of shielding is unnecessary these
days due to the use of “off page” elements, such as link
popularity, that cannot be stolen.

To be on the safe side, be sure that your webmaster is
aware that absolutely no cloaking is acceptable. Make sure
the webmaster understands that cloaking of any kind will
put your website at great risk.

Just as you must be diligent in increasing your link
popularity and your ranking, you must be equally diligent
to avoid being unfairly penalized. So be sure to monitor
your site closely and avoid any appearance of artificially
boosting your rankings.

Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don’t
understand how to apply it to your particular business and
website. Let’s start by examining the most basic data – the
average visitors to your site on a daily, weekly, and
monthly basis.

These figures are the most accurate measure of your
website’s activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.

There is often a great misconception about what is commonly
known as “hits” and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.

The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.

It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.

After you have analyzed your visitor statistics, it’s time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor – meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase – the
more valuable that keyword is.

However, if you find a large number of visitors are being
directed – or should I say misdirected – to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor’s needs and motivations.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
• The first option is they find their site through a search engine.
• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it’s obvious the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.